Entries by Mike Thomas

Jedi Research Tricks

May the Fourth be with You. The first time that I heard these words, now synonymous with “Star Wars Day”, was about 10 years ago.  My brother-in-law posted the phrase on Facebook, and I recall admiring how clever he was for the play on Jedi words.  And as the years went on, the phrase came to my ears […]

The Art of Writing Advertising Claims

Over the years, I’ve learned that I have some unusual pairings of skills.  I am a math nerd and a writer.  An engineer and a marketer.  An ideator and editor.  Beyond enabling me to be a pun guy at parties, these complementary divergent skills have also helped me immensely in the art of writing advertising claims.  Finding ways to sell the […]

DEFINING INNOVATION

I watched my kids wander through Diagon Alley, and it was clear that they had been transported to another world.  Every ride, every storefront, every detail at Universal Studio’s Wizarding World of Harry Potter had been meticulously crafted to create more than a theme park—the words from J.K. Rowling’s pages had wondrously come to life.   As […]

The Many Benefits of “Single-Tasking”

It has been a year since I last published a blog post.  A year. As an author, an innovator, and a marketer, it feels almost unfathomable that I could have let this much time pass since last throwing words against the digital canvas.   Yes, I’ve been busy. At work, 2018 was an unprecedented year in developing new business, […]

The Art of Collaborative Creative

  Over the past few years, I’ve had a growing passion for writing. As a guy who spent most of my early years labeled as the “math nerd” (which, to be fair, is still a fairly accurate descriptor), I have truly enjoyed stepping out of the numbers as a blogger and the published author of […]

kNOw Sweat. The Six Word Story.

Throughout the month of November, our team at Upstream 360 has helped to support the inaugural Hyperhidrosis Awareness Month. Hyperhidrosis is a debilitating disease in which the body’s mechanism for cooling itself is overactive — so overactive that sufferers may sweat uncontrollably, often four or five times more than is necessary. This disease impacts nearly […]

Upstream 360 And The Elephant In The Room

I started my adventure as the Innovation Director at Upstream 360 just over eight months ago and it has been quite a ride.  Partnering with companies, brands, and teams around the world to invent ideas, craft concepts, strategize social media, create copy, and so much more… it has been a whirlwind of strategy, creativity, and […]

Take Your Eye Off the Ball

Keep your eye on the ball! I have coached youth softball for the past five years, and have uttered those 6 words more times than I can count. Particularly when the girls were very young, it was important to help them push past irresistible distractions like building sandcastles in the infield and picking dandelions in […]

Blood, Sweat, and Beers

Our team was at a crossroads. What had begun as a small, impassioned, spirited team, was rapidly devolving due to corporate turf wars, petty arguments, and power struggles. Once a scrappy, under-the radar project, our achievements had quickly led to our work becoming high profile, highly visible, and thus highly contested. Our cross-functional group of […]