Entries by Mike Thomas

The Many Benefits of “Single-Tasking”

It has been a year since I last published a blog post.  A year. As an author, an innovator, and a marketer, it feels almost unfathomable that I could have let this much time pass since last throwing words against the digital canvas.   Yes, I’ve been busy. At work, 2018 was an unprecedented year in developing new business, […]

The Art of Collaborative Creative

  Over the past few years, I’ve had a growing passion for writing. As a guy who spent most of my early years labeled as the “math nerd” (which, to be fair, is still a fairly accurate descriptor), I have truly enjoyed stepping out of the numbers as a blogger and the published author of […]

kNOw Sweat. The Six Word Story.

Throughout the month of November, our team at Upstream 360 has helped to support the inaugural Hyperhidrosis Awareness Month. Hyperhidrosis is a debilitating disease in which the body’s mechanism for cooling itself is overactive — so overactive that sufferers may sweat uncontrollably, often four or five times more than is necessary. This disease impacts nearly […]

Upstream 360 And The Elephant In The Room

I started my adventure as the Innovation Director at Upstream 360 just over eight months ago and it has been quite a ride.  Partnering with companies, brands, and teams around the world to invent ideas, craft concepts, strategize social media, create copy, and so much more… it has been a whirlwind of strategy, creativity, and […]

Take Your Eye Off the Ball

Keep your eye on the ball! I have coached youth softball for the past five years, and have uttered those 6 words more times than I can count. Particularly when the girls were very young, it was important to help them push past irresistible distractions like building sandcastles in the infield and picking dandelions in […]

Blood, Sweat, and Beers

Our team was at a crossroads. What had begun as a small, impassioned, spirited team, was rapidly devolving due to corporate turf wars, petty arguments, and power struggles. Once a scrappy, under-the radar project, our achievements had quickly led to our work becoming high profile, highly visible, and thus highly contested. Our cross-functional group of […]

Fathers, Daughters, and Career Advice

My oldest daughter, Mara, started junior high earlier this month, and I am still reeling from the fact that she is growing up so fast.  This has further fanned the flames of what has become a “Year of Reflection” for me (sounds more aspirational than “mid-life crisis”), as I have turned 40, changed careers, and […]

Ideas are Easy. Insights are Hard.

In previous blog posts, Mark Smith and I have emphasized the power of the 6-word story, as well as the 6-second message. The impetus to create concise, pithy, and inspiring communication has only accelerated in our world of short attention spans and bombardment of stimuli. There is a virtually never-ending buffet of media around us, and being able to […]

What Are Magic Words?

There are countless anecdotes of words being used to enable a magical transformation.  A magician dealing out “Abracadabra” to turn a four of spades into the Ace of hearts.  Harry Potter’s bewitching use of “Riddikulus!” to turn fear into laughter.  A toddler’s longing “pleeaaassse” to turn dad’s anger into a cookie.  The right words at […]