STRATEGY
The Challenge: To develop social media stories and content that bring to life the character of Buffalo Wings & Rings.
IDEATION
InnovisionTM Sessions were held with our creatives, illustrators, and consumer scientists to inspire content, concepts, and copy that passes the “6 second” test… instantly engaging and insightful while bringing to life the brand’s distinct points of difference.
DESIGN
Our creative team worked to bake the key benefit spaces into our content calendar. The top ideas moved from our innovation lab to our design studio, where concept boards were transformed into videos.
EVALUATION
Throughout the process, we have conducted research on the food, the dining experience, and the brand character. Through blind taste testing and landscape assessments, we have further digested the strengths and benefits of Buffalo Wings & Rings to build into our content.
LAUNCH
The result… twelve videos each quarter shared on social media to generate awareness, to create engaging conversations, and to inspire consumers to “Go Gaga” for Buffalo Wings & Rings!
