Our innovators work with teams to set a vision and framework to define the right “jobs to be done” for every business challenge. Whether through a Market Myth-Busting Session™ or a Trendwatch Audit™, Upstream 360 helps teams to define their strategic challenge by asking the right questions and finding the right answers.
Upstream 360’s creative, disciplined, and facilitated process is designed to make the unreal real. Innovisionist™ Sessions help bring product, technology, and insights to life in ready-to-test concept boards. UpstreamLined™ Demo Workshops are a lightning fast way to brainstorm prototypes that visually demonstrate a product’s “magic” through a hands-on Discovery Phase.
Upstream 360 designers are artistic and technical experts at delivering holistic product and package brand experiences. We partner with clients to bring to life Brand Identities, Style Guides, Key Visuals, Architecture, and Package/Shelf Communication. We also leverage deep consumer insights to create visual, descriptive, and inspiring consumer profiles and inspirational Consumer Personas.
Utilizing our Consumer Panel of 360™ our researchers will Test and Learn with trained shoppers in your target demographic. We also specialize in Testimonial Research to develop language for claims, copy, and pack. Additionally, our Magically Intuitive Concept™ (MIC) Process, an immersive non-cognitive technique, brings out the “Wow” of your product’s experience.
With our in-house studio, on-location broadcast and digital capabilities, and vast production expertise, we quickly create materials for consumer-facing, internal, and customer audiences. These include “Wow” product demos and Sizzles, 3D, 2D, and Motion Graphics, Technical Product Communication, as well as Naming and Intuitive Metaphors.
In-house commercialization and multi-agency partnerships, product focused videos, digital advertising (strategy, social management, e-comm, pre-roll, website), and Print (Point-of-Purchase, In-Store, Shopper Marketing, Branded Media).
Upstream 360 also provides an array of customized consulting, mentoring, and training programs via our Return On Innovation™ process. Expert practitioners educate and train your Team with proprietary tools and knowledge in a tailored program that builds a culture of innovation and accelerated revenue growth.
Our innovators work with teams to set a vision and framework to define the right “jobs to be done” for every business challenge. Whether through a Market Myth-Busting Session™ or a Trendwatch Audit™, Upstream 360 helps teams to define their strategic challenge by asking the right questions and finding the right answers.
Upstream 360’s creative, disciplined, and facilitated process is designed to make the unreal real. Innovisionist™ Sessions help bring product, technology, and insights to life in ready-to-test concept boards. UpstreamLined™ Demo Workshops are a lightning fast way to brainstorm prototypes that visually demonstrate a product’s “magic” through a hands-on Discovery Phase.
Upstream 360 designers are artistic and technical experts at delivering holistic product and package brand experiences. We partner with clients to bring to life Brand Identities, Style Guides, Key Visuals, Architecture, and Package/Shelf Communication. We also leverage deep consumer insights to create visual, descriptive, and inspiring consumer profiles and inspirational Consumer Personas.
Utilizing our Consumer Panel of 360™ our researchers will Test and Learn with trained shoppers in your target demographic. We also specialize in Testimonial Research to develop language for claims, copy, and pack. Additionally, our Magically Intuitive Concept™ (MIC) Process, an immersive non-cognitive technique, brings out the “Wow” of your product’s experience.
With our in-house studio, on-location broadcast and digital capabilities, and vast production expertise, we quickly create materials for consumer-facing, internal, and customer audiences. These include “Wow” product demos and Sizzles, 3D, 2D, and Motion Graphics, Technical Product Communication, as well as Naming and Intuitive Metaphors.
In-house commercialization and multi-agency partnerships, product focused videos, digital advertising (strategy, social management, e-comm, pre-roll, website), and Print (Point-of-Purchase, In-Store, Shopper Marketing, Branded Media).
Upstream 360 also provides an array of customized consulting, mentoring, and training programs via our Return On Innovation™ process. Expert practitioners educate and train your Team with proprietary tools and knowledge in a tailored program that builds a culture of innovation and accelerated revenue growth.
Join us on the journey through our agile, creative, and customizable process to touch the strategy, ideation, design, evaluation, execution, and launch across these projects. Whether we partner for the entire process or we work together mid-stream, these examples highlight HOW we work with teams to produce transformative results.
From brainstorming to concept creation, from ideation to execution, and from storyboarding to production… see a small sampling of our consumer-facing work highlighting our amazing clients, our creative approach, and our production capabilities.
After 17 years with Procter & Gamble, Neal Morris founded Upstream 360 in 2001, and we continue to grow… building a diverse team of experts with backgrounds spanning creative agencies, innovation, product development, production, design, marketing, and more.
Mike Thomas
CEO / Owner
Neal Morris
Strategic Creative Director / Founder
Ben Patrick
Executive Creative Director
Cindy Hoard
Senior Producer/Assistant Director
Jeffrey Ballou
Executive Producer
Kevin Ungi
Executive Director of Client Development
Erica Westerfield
Associate Creative Director
Joe Harkins
Senior Post-Production Manager
Liz Cullum
Senior Account Manager
Jen Gailey
Senior Designer
Vicki Berling
Finance
Deanna Geer
Traffic Manager
Nicole Rooney
Project Manager
Ryan Chimney
Post-Production/Social Media Coordinator
Tess White
Office Manager
Lyndsey Vu
Illustrator
Helen Su
Illustrator
Adam Froehlich
Production/Post-Production/IT
Roland De Blasio
Assistant Production/Post-Production
Becky Roetker
Designer
We are honored to work with world-class clients, brands, and teams from all over the globe. From billion dollar brands to innovative small businesses, we are energized by partnering with brilliant, hard-working, and creative souls from all walks of life!
Follow our bi-weekly Upstream of Consciousness Blog as we share stories, laughs, parables, and case studies. These go wherever the muse takes us, with diversions through science fiction, jaw-dropping puns, and current events (which are often now stranger than science fiction)… all with the goal of providing a spark of insight and generating conversation.
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Mike Thomas2020-06-12 12:58:102020-06-12 12:58:10Finding Music in Crisis
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Ryan Chimney
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Ryan Chimney2020-05-14 16:40:302020-05-14 17:54:12They’re More Like Guidelines
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Tess White
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Tess White2020-04-03 18:04:062020-04-03 18:04:06Our Neighbors in Need
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Nicole Rooney
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Nicole Rooney2020-03-25 14:24:352020-03-25 14:24:36A Goal Should Challenge You
