WHAT WE DO

STRATEGY

Our innovators work with teams to set a vision and framework to define the right “jobs to be done” for every business challenge.  Whether through a Market Myth-Busting Session™ or a Trendwatch Audit™, Upstream 360 helps teams to define their strategic challenge by asking the right questions and finding the right answers.

IDEATION

Upstream 360’s creative, disciplined, and facilitated process is designed to make the unreal real. Innovisionist™ Sessions help bring product, technology, and insights to life in ready-to-test concept boards. UpstreamLined™ Demo Workshops are a lightning fast way to brainstorm prototypes that visually demonstrate a product’s “magic” through a hands-on Discovery Phase.

DESIGN

Upstream 360 designers are artistic and technical experts at delivering holistic product and package brand experiences. We partner with clients to bring to life Brand Identities, Style Guides, Key Visuals, Architecture, and Package/Shelf Communication. We also leverage deep consumer insights to create visual, descriptive, and inspiring consumer profiles and inspirational Consumer Personas.

EVALUATION

Utilizing our Consumer Panel of 360™ our researchers will Test and Learn with trained shoppers in your target demographic. We also specialize in Testimonial Research to develop language for claims, copy, and pack. Additionally, our Magically Intuitive Concept™ (MIC) Process, an immersive non-cognitive technique, brings out the “Wow” of your product’s experience.

PRODUCTION

With our in-house studio, on-location broadcast and digital capabilities, and vast production expertise, we quickly create materials for consumer-facing, internal, and customer audiences. These include “Wow” product demos and Sizzles, 3D, 2D, and Motion Graphics, Technical Product Communication, as well as Naming and Intuitive Metaphors.

LAUNCH

In-house commercialization and multi-agency partnerships, product focused videos, digital advertising (strategy, social management, e-comm, pre-roll, website), and Print (Point-of-Purchase, In-Store, Shopper Marketing, Branded Media).

CONSULT

Upstream 360 also provides an array of customized consulting, mentoring, and training programs via our Return On Innovation™ process. Expert practitioners educate and train your Team with proprietary tools and knowledge in a tailored program that builds a culture of innovation and accelerated revenue growth.

WHAT WE DO

STRATEGY

Our innovators work with teams to set a vision and framework to define the right “jobs to be done” for every business challenge.  Whether through a Market Myth-Busting Session™ or a Trendwatch Audit™, Upstream 360 helps teams to define their strategic challenge by asking the right questions and finding the right answers.

IDEATION

Upstream 360’s creative, disciplined, and facilitated process is designed to make the unreal real. Innovisionist™ Sessions help bring product, technology, and insights to life in ready-to-test concept boards. UpstreamLined™ Demo Workshops are a lightning fast way to brainstorm prototypes that visually demonstrate a product’s “magic” through a hands-on Discovery Phase.

DESIGN

Upstream 360 designers are artistic and technical experts at delivering holistic product and package brand experiences. We partner with clients to bring to life Brand Identities, Style Guides, Key Visuals, Architecture, and Package/Shelf Communication. We also leverage deep consumer insights to create visual, descriptive, and inspiring consumer profiles and inspirational Consumer Personas.

EVALUATION

Utilizing our Consumer Panel of 360™ our researchers will Test and Learn with trained shoppers in your target demographic. We also specialize in Testimonial Research to develop language for claims, copy, and pack. Additionally, our Magically Intuitive Concept™ (MIC) Process, an immersive non-cognitive technique, brings out the “Wow” of your product’s experience.

PRODUCTION

With our in-house studio, on-location broadcast and digital capabilities, and vast production expertise, we quickly create materials for consumer-facing, internal, and customer audiences. These include “Wow” product demos and Sizzles, 3D, 2D, and Motion Graphics, Technical Product Communication, as well as Naming and Intuitive Metaphors.

LAUNCH

In-house commercialization and multi-agency partnerships, product focused videos, digital advertising (strategy, social management, e-comm, pre-roll, website), and Print (Point-of-Purchase, In-Store, Shopper Marketing, Branded Media).

CONSULT

Upstream 360 also provides an array of customized consulting, mentoring, and training programs via our Return On Innovation™ process. Expert practitioners educate and train your Team with proprietary tools and knowledge in a tailored program that builds a culture of innovation and accelerated revenue growth.

CASE STUDIES

Join us on the journey through our agile, creative, and customizable process to touch the strategy, ideation, design, evaluation, execution, and launch across these projects. Whether we partner for the entire process or we work together mid-stream, these examples highlight HOW we work with teams to produce transformative results.

Metamucil Daily
Energy Support

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Buffalo Wings
& Rings

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Olay

Olay Body
Wash

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WORK

From brainstorming to concept creation, from ideation to execution, and from storyboarding to production… see a small sampling of our consumer-facing work highlighting our amazing clients, our creative approach, and our production capabilities.

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TEAM

After 17 years with Procter & Gamble, Neal Morris founded Upstream 360 in 2001, and we continue to grow… building a diverse team of experts with backgrounds spanning creative agencies, innovation, product development, production, design, marketing, and more.

Neal Morris

Neal Morris

After seventeen years at P&G, Neal combined his passion for photography, directing, and product communication to found Upstream 360 in 2001.

Neal Morris
CEO/Owner

Creative Director

Ben Patrick

With previous Digital Agency experience, Ben and his team create powerfully engaging visuals that are aesthetically pleasing and well-designed.

Ben Patrick
Creative Director

Director of Innovation

Mike Thomas

After 17 years of R&D and Marketing at P&G, Mike brings passion and experience for breakthrough innovation and new ideas.

Mike Thomas
Director of Innovation

Senior Producer/Assistant Director

Cindy Hoard

As Senior Producer and Assistant Director, Cindy transforms a product’s magic into moving pictures … on set and in post-production.

Cindy Hoard
Senior Producer/Assistant Director

Jeff Ballou

Jeffrey Ballou

Jeff is a critical business and production manager, organizing business, finance, and crew for video programs. He produces too!

Jeffrey Ballou
Production Manager 

Kevin Ungi

Kevin Ungi

Hailing from the UK with a pharmaceutical background, Kevin oversees our account team— connecting our creative efforts with client’s needs.

Kevin Ungi
Director of Client Services

Joe Harkins

Joe Harkins

Once production wraps, Joe and team collaborate with the producer, editor, animator, and sound designer to flawlessly deliver the final product.

Joe Harkins
Post-Production Manager

Vicki Berling

Vicki Berling

As our experienced finance manager, Vicki keeps all the books, records all the invoices, and makes sure we get paid.

Vicki Berling
Finance

Elizabeth Cullum

Elizabeth Cullum

As Project Manager, Liz connects Upstream 360 to our amazing clients, and masterfully manages our schedules, timelines, and final deliverables.

Elizabeth Cullum
Project Manager

Deanna Geer

Deanna Geer

Deanna manages client timelines, final deliverables, and internal schedules, making sure our people and projects are aligned.

Deanna Geer
Traffic Manager

Jen Gailey

Jen Gailey

Jen brings product stories to life through design and illustration, and is an expert at thoughtful prototyping and creative dialogue.

Jen Gailey
Designer

Erica Westerfield

Erica Westerfield

Erica is a designer who collaborates with people to develop design systems, strategies, and processes to do better creative work.

Erica Westerfield
Designer

Nicole Rooney

Nicole Rooney

As Project Manager, Nicole serves as a liaison between Upstream 360 and our amazing clients to ensure schedules, timelines and deliverables are properly managed. She loves bringing brand visions to life!

Nicole Rooney
Project Manager

Lyndsey Vu

Lyndsey Vu

Lyndsey draws, draws, and draws … bringing a variety of styles to the table – from manga to infographic, technical to collage.

Lyndsey Vu
Illustrator

Helen Su

Helen Su

With a Cleveland Institute of Art degree and experience at NASA, Helen uses 2D/3D animation to illustrate how products work.

Helen Su
Illustrator

Ryan Chimney

Ryan Chimney

Ryan combines an expertise in social media community management with video editing chops.

Ryan Chimney
Editor/Social Media
Community Manager

Tess White

Tess White

Tess is the first point of contact for callers and visitors, setting the tone and perception of the business while supporting our goal to be inspiring and innovative.

Tess White
Office Manager

Adam Froehlich

Adam Froehlich

Adam’s main expertise is lighting, cameras, and editing. This breadth of skills helps him steer projects from production to post-production

Adam Froehlich
Production/Post-Production/IT

Roland

Roland

Roland brings his love for music into the edit suite, assisting in all aspects of Production and Post-Production

Roland De Blasio
Assistant Production/Post-Production

Becky Roetker

Becky Roetker

Becky uses design and illustration to create memorable and effective designs that tell a story for our clients.

Becky Roetker
Designer

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CLIENTS

We are honored to work with world-class clients, brands, and teams from all over the globe. From billion dollar brands to innovative small businesses, we are energized by partnering with brilliant, hard-working, and creative souls from all walks of life!

BLOG

Follow our bi-weekly Upstream of Consciousness Blog as we share stories, laughs, parables, and case studies. These go wherever the muse takes us, with diversions through science fiction, jaw-dropping puns, and current events (which are often now stranger than science fiction)… all with the goal of providing a spark of insight and generating conversation.

Finding Music in Crisis

They’re More Like Guidelines

Our Neighbors in Need

A Goal Should Challenge You

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CONTACT

Our favorite job is always our next one, so please reach out to speak with us to learn more about Upstream 360, and perhaps partner on a new project, or to schedule a tour of our Innovation Center in Blue Ash.  From initial strategy to final delivery (and everything in between), we are excited to work with you!

Fill out my online form.

Phone: (513) 961-2500

11297 Grooms Rd.
Blue Ash, OH 45242

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