The Challenge: Bring to life the science of Meta’s two new probiotic products, Meta Daily Energy Support and Meta Daily Immune Support, through a compelling consumer-facing video.
With our rapid InnovisionTM process, Upstream 360 innovators partnered with the Meta R&D team to do a deep dive on the technology and to iterate multiple ways to bring the science to life in a compelling way.
Utilizing both the InnovisionTM process results as well as an in-depth competitive landscape assessment, our design team developed a series of concepts to illustrate a unique and differentiated product benefit, mode of action, and inspiring science story.
Our production team translated the designs into animations, delivering a unique look, tone, and feel that breathed life into the concepts with both 2D and 3D techniques as well as dynamic sound design and a professional voiceover.
These videos ultimately were broadly used across social media, eCommerce, and the Meta branded site to drive excitement, awareness, and education for these new launches.