Ideas are Easy. Insights are Hard.

In previous blog posts, Mark Smith and I have emphasized the…

The Joy of Six

One of the biggest priorities for advertisers and ad-makers alike,…

What Are Magic Words?

There are countless anecdotes of words being used to enable…

A Picture Is Worth A Thousand . . . IDEAS!

To those of you who read the previous blog entry (“Brainstorming…

Brainstorming Is Dead. Long Live Brainstorming

One of the more controversial entries in the book Innovation…

How To Fill A Blank Slate

There is nothing more invigorating than the opportunity to…