Your Spark. Our Focus. Brilliant Results


In the city of Cincinnati, filled with creative energy and different mediums of advertising, we find ourselves just one of the many talented agencies helping companies capture their spark. 

In a city full of diverse talent, how do you find the right partner to help you take your idea to the next level? It starts with finding a company that is going to make YOUR SPARK their FOCUS.


We are a Cincinnati-based agency that believes relationships and genuine midwestern grit are the secret to developing irresistible content.  The foundation of our work is in clearly visualizing and explaining product benefits and attributes with a compelling story that engages the heart and mind.  With our suite of creatives, copywriters, illustrators, designers, and video editors – as well as an on-premise studio – we’ve got a smarter, faster way to strategically usher ideas through the creative process.  

Our Focus

At our core, our focus is in three core areas: Innovation, Creative, and Production. Streamlining a fractured traditional process, we do it all under one roof. 

  • Innovation – Reveal Hidden Insights.  We thrive on solving product puzzles – patterning with you to make the unreal real.
    • Workshops
    • Concept Development
    • Technical Product Stories
    • Product, Brand, and Commercial Innovation
  • Creative – Illuminate the Unseen.  Using data, ideas, and insights, we synthesize, aggregate, and iterate until the final product shines.
    • Illustration
    • Digital and Print Design
    • Visual Prototyping
    • MOA and RTB Visuals
    • Veteran Commercial and Product Storytelling
  • Production – Capture the Magic in a Moment. Our imagination and expertise propel us to look at the world from unique angles that tell – and sell – the story.  
    • Ecommerce
    • Snackable Content
    • Full In-house Post-Production Studio
    • 2D and 3D Animation
    • Motion Graphics

Let’s Work Together

Let’s be honest. There are many talented agencies out there, each with their unique approach. So, why Upstream? Hear us out…

  • When looking at any new project, we are Information-Led and Story-Driven.  We mine science and data, through a strategic lens, using intense focus to unlock dazzling, effective communication. 
  • We have a deep product development experience.  We create content with an expert understanding in a new product innovation and “go-to-market” strategy.  
  • We pride ourselves on how agile we are.  We create and respond quickly to feedback because everything happens under one roof. 
  • We have an experimental, exploratory mindset, which means our curious nature makes us fearless and forward thinking.  

At the end of the day, we love what we do. We are a diverse group, rooted in passion, excitement and curiosity. And we hope to partner soon.

Cincinnati Catering MVP’s

As office manager, it’s my job to make sure my people have everything they need to kick ass at Upstream. Almost every day, we play host to groups who come here for brainstorm sessions, production shoots, and everything in between. Our employees, freelancers, and clients are always hustling – and the last thing anyone should have to worry about is what to eat. That’s where I come in.

There are so many incredible restaurants and caterers in Cincinnati that it would be impossible to list (or try) them all, but the ones below are my absolute favorites to work with. I know I can count on them to provide top notch food and service every time, and it always feels good to know I’m supporting local businesses.

The Echo Restaurant | Hyde Park

This unassuming diner has been a neighborhood gem since it first opened its doors in 1945. Believe me, this place has aged WELL – this is the type of comfort food you dream about. Nobody skips breakfast when they walk in the door to the smell of cheddar bacon burritos and potato cakes. They don’t offer delivery, but the food travels well and their catering director makes pick-up a breeze. They’re quick to customize your order however you need it, and the variety of food will please all types of palates (including those of us who love Goetta).

Tahona Kitchen & Bar | Blue Ash

Our neighbors in Summit Park tick all my boxes – flexible and friendly ordering process, unique and delicious menu offerings, beautiful food presentation…but what sets them apart is their incrediblyfresh ingredients. I could rave for days about the mango pineapple salad, house-made salsas, hot-out-of-the-oven dessert, and Tahona corn. There are a lot of great taco spots in Cincinnati, but we’re lucky to be right around the corner from one of the best. They knock it out of the park every single time.

Revolution Rotisserie | Pleasant Ridge

I do not exaggerate – the second this food walks in the door, people start getting up from their desks to see what smells so good.  Their “chita” (chicken pita) bar is the perfect offering for a large, hungry group. They load you up with tons of fresh toppings so each foodie can create their own pita wrap or arugula bowl that really hits the spot. They bake their cookies fresh every day, the chicken is seasoned flawlessly, and the brussels sprouts are out of this world. They even have a falafel option for the vegetarian folks – talk about a local gem.

La Soupe | Cincinnati

These folks only came out to feed the office once, but it was an unforgettable meal where our team sat down and learned about the La Soupe mission – to rescue food that would normally get thrown away, transform it into something amazing, then share it with those who need it. As someone who constantly struggles to find responsible ways to deal with excess food from our catering orders, I find their work to be extremely important. The one caveat to using La Soupe for your event is that their menu changes every day based on the food they take in, so you just have to trust that it’s going to be great…which it 100% will be. 

Honorable Mentions

Sometimes you just need something simple and straightforward to eat – these tried-and-true places are always reliable and are a breeze to order from. 

  • Panera Bread
  • Potbelly’s
  • McAlister’s Deli
  • Dewey’s Pizza

Cincinnati has a lot to offer to us foodies, and there are more great spots opening up all the time. Support your neighborhood restauranteurs and be sure to try these local spots!


I watched my kids wander through Diagon Alley, and it was clear that they had been transported to another world.  Every ride, every storefront, every detail at Universal Studio’s Wizarding World of Harry Potter had been meticulously crafted to create more than a theme park—the words from J.K. Rowling’s pages had wondrously come to life.  

As my son and daughters donned their wizarding robes, toting butterbeers in hand, there was one moment of awe and wonder greater than all the rest—the wand selection ceremony at Ollivander’s wand shop. As they entered the shop, the magic in the air was palpable. When my oldest daughter was selected to participate in the ceremony, the anticipation was electrifying.  And when the sparks flew, the epiphany happened, and the wand chose my daughter… for an instant she truly was a lucky witch about to embark on a new adventure to Hogwarts.

And the wands themselves are more than props or toys.  They actually work.  Well… at least they are able to cast spells (with the proper training and technique) within the boundaries of this magical world.  For a few days, the world of Harry Potter was no longer a fictional place of books and dreams.  It was real. 

Now from the storied world of vacation to the magical world of the day job

I recently assumed the role of Chief Innovation Officer at Upstream 360.  A fancy title, certainly, and one that frequently incites the question of “What actually do you do?”  Excellent question.  And a question that ultimately leads to a bigger one… “How do I define Innovation?”

Innovation is a term that is broadly bounded around and used to describe a vast array of activities and objectives.  From my time in the corporate world at Procter & Gamble as well as my time now in the agency adventure with Upstream 360, I’ve learned that it is often easier to first start with what Innovation is NOT.

  •  Not Ideation: Yes, every great innovation stems from a big idea, but not every idea yields an innovation.  Our cubicles are lit by the magic light bulbs of ideas, insights, and inspiration that open our minds.  But until they become real, tangible, and executable, they are merely dreams, and not innovation.
  • Not Invention: The Cambridge Dictionary defines an invention as “something that has never been made before, or the ​process of ​creating something that has never been made before”. Innovation then is finding a way to utilize and commercialize invention(s), and get them out of the lab and into the world.
  • Not Technology: While technology is often the delivery system for Innovation, it is not in itself enough. The Museum of Failure is filled with amazing technologies that failed to drive change in the world because they failed to connect with an unmet need, a job to be done, or a successful commercial proposition.  If a technology launches into a market and there is no one there to use it, does it make a sound?  
  • Not Creativity: Creativity is about unlocking possibilities in our mind, heart, and soul to imagine new ideas.  It is crucial in solving tough problems, cracking clever design challenges, and building in consumer delight.  Creativity is a critical element in the culture and thought process of innovation… while Innovation is about the application and implementation of this creativity in the pursuit of satisfying a consumer, business, or societal need.

So what, then, is Innovation?  For me, it is holistically uniting our ideas, our inventions, our technologies, and our creativity and crafting an actionable commercial proposition—a bold proposition that makes a positive impact on individuals, on our business, and on society. It is taking the ideas and dreams from our minds, our pages, and our labs, and launching tangible products and services.  It is taking the awe of a child’s storybook imagination and putting a real magic wand into their hands.

Ralph Waldo Emerson once said, “Good thoughts are no better than good dreams, unless they be executed!”

So what is innovation to me?

It is “Making the Unreal, Real.”

Dog Friendly Offices are Trending

As someone with experience working in the pet care industry, I’ve seen first-hand how difficult it is to own a dog while being a high-functioning member of the workforce. 

We work long hours and are constantly busy, jumping from one project to the next with few breaks in between. 

Dogs are major time commitments, demanding attention, exercise, and bathroom breaks…it’s nearly impossible to provide your best friend with the care they really need when they’re home alone all day.

Dog walking apps like Wag! and Rover have become hugely popular as hard-working pet parents continue to prioritize their dog’s care while they’re away from home – but it can be costly. Doggie daycare is also an option – but comes with its own risks and financial pain points.

No one wants to sacrifice the joy of sharing their lives with a furry sidekick simply because of what they do for a living!

For our CEO, Neal Morris, there was never a doubt that Upstream would be dog-friendly. He built this business with his own loyal companion, Chica, by his side.

Fortunately, more and more workplaces around the country are opening their doors to canine cohorts. It’s becoming a commonplace perk, with major benefits to both employer and employee.

Why It’s Great For Employers

With dogs in approximately 36% of North American homes, it’s easy to see why employers are clamoring to make their offices dog-friendly in today’s competitive job market. 70% of millennials even say they “would be willing to take a pay cut if they could bring their pet to work very day.” Offers that include this benefit have an attractive edge to a sizeable chunk of any talent pool.

As an employer, letting your staff bring their furry sidekicks to work gives them an extremely valuable and convenient way to balance their work and home lives. You are basically telling your current and future employees that you care about what’s important to them, which goes a long way in maintaining strong, positive relationships over time – and that’s great for retention.

Why It’s Great For Employees

As an employee, your mind is free to focus on your work when you can see your happy and healthy pup right in front of you. 

You don’t need to constantly worry about finding a few minutes to run home and let your dog out – or hope that your dog walker remembers to stop by. This peace of mind boosts morale, reduces stress, and overall makes for a better day at the office.

Did you have a rough meeting? Give your best friend a belly rub, take him on a short walk, and get back to the task at hand feeling better than before. The emotional comfort and support eases mental strain on you as an employee while strengthening the relationship between yourself and your dog.

Take Lily, for example. This sweet pudge monster is a brand new addition to the family of our Executive Director of Client Development, Kev Ungi. Because she can come to Upstream, Kev can help her adjust to her new life without skipping a beat at work.

It’s Not Fur Everyone

Of course, you have to know your dog’s own personality and limits before making the decision to bring him with you.

If your dog doesn’t like strangers, noise, or other pups, then it’s not a good idea. If Buddy loves to hear himself bark, or rough-house with others, or isn’t fully potty-trained…then a professional office may not be the place for him. 

It’s also important to be respectful and mindful if some of your coworkers have allergies, or if important clients will be in the building that day.

In my opinion, dog friendly offices are almost too good to be true. Just this morning, I got showered in kisses from a spunky Boston Terrier – tell me that’s not better than coffee!


When it comes to things people fear most, surveys continue to show “fear of public speaking” at the top of the list.  Incredibly, our fear of standing up in front of a group and talking is so great, that (in surveys at least), we fear it even more than death!

Does that mean if you go to a funeral, you’re better off in the casket than doing the eulogy? According to the old joke, yes.

Well, if you want to double-down on speaking in front of a large group – how about singing?

Last week, I was presented with the proverbial fate worse than death: Accompanying my 17-year old daughter on guitar in front of a packed auditorium at her high school’s annual talent show.

It was actually HER idea, and considering in six months she’ll be off to college somewhere, how could I refuse the opportunity (be it humiliating or exhilarating)?

The stakes were high.  She chose to sing “Dear Hate” (the country music song that peaked at #1 on the Billboard Country Music Chartsin October, 2017 . . . It was released by Maren Morris and Vince Gill in response to the Las Vegas shooting massacre).

I got a copy of the sheet music and we rehearsed for a couple of weeks.  We did a run-through the morning of the show with my trusty sheet music on a stand. We did a sound check moments before the show (again, with my trusty sheet music on a stand).

At 6:30pm, the curtain went up for the first of many performers in front of us.  About an hour later, when it was our turn to take the stage, we walked up to the microphones and . . .the music stand with my trusty sheet music was GONE!  (Much to my dismay and panic).

But there we were, spotlight in our eyes – she had the lyrics memorized, but I hadn’t committed the music to memory.


On stage.  In front of a packed auditorium. With my daughter in front of her friends and teachers.

Some say: “Fake it ‘til you make it.”  Not an option.  

Instead of faking it, draw upon past experience, and improvise. . . innovationin its purest form – to solve the problem at hand.  Among the many treasured experiences from my 12 years in Los Angeles, I learned a lot from all the times I got on stage at The Improvin Hollywood, as well as the The Laugh Factoryand The Comedy Storeon the Sunset Strip.  You don’t fake it.  You make it . . . work.

Use the accelerated heart-rate as fuel to ignite some creativity. I remembered the first two chords.  So far, so good.  When I got to a place where I had no idea what chord came next . . . I stopped playing and did a little “bongo drum” tapping on the body of the guitar. Next time I got lost, how about a long slide across the top E-string.  Not faking, just making.  Stage craft. Full commitment.  The show must go on.

The final result was magical (Proud Papa Alert: thanks in no small part to my daughter’s amazing vocal performance).

Success Follows The Prepared Person, as the saying goes, but leaving enough room for the unexpected (so you can embrace it) is part of creative problem-solving, too.  A philosophy we hold sacred here atUpstream 360.

Trust your instincts and surprise yourself.  Listen for the answer and triumph, as the song reminds us, “through the chaos and the noise.”

The Many Benefits of “Single-Tasking”

It has been a year since I last published a blog post.  A year. As an author, an innovator, and a marketer, it feels almost unfathomable that I could have let this much time pass since last throwing words against the digital canvas.  

Yes, I’ve been busy. At work, 2018 was an unprecedented year in developing new business, new clients, and new practices.  At home, life has been a whirlwind of sporting events, house projects, school plays, and various other family adventures.  Busy… yes.  But too busy to write a 500-word blog post every few weeks?  A blog that I honestly love to write?

The truth is that it is not the “big things” that keep these creative endeavors from reaching their full potential.  It’s the daily grind of clutter.  The constant barrage of meetings, emails, and presentations… not to mention the self-inflicted swirl of mindless cellphone surfing, texts, and tweets.  

How can I possibly be expected to focus on a blog post when I am simultaneously having a creative review, answering an email, checking to see which of my friends best survived the Facebook “age challenge”, texting my daughter about drama rehearsal, and trying to understand why the stars of my beloved Steelers can’t be bothered to show up to work?  Phew.  

Multi-tasking has become such an ingrained habit / addiction / disease that it takes an immense amount of discipline and focus to truly invest in doing one thing well… with purpose, creativity, and depth.  I type these very words with my office door locked, my phone in a drawer, and my email alerts turned off.

This is one of the main reasons that I believe our ideation sessions here at Upstream are so rewarding for our clients.  Teams from around the globe come to our “Think Tank” to utilize our innovation process to solve challenging problems and to produce magical and insightful content. And while our workshop approach may be what guides teams to the output, that team’s success ultimately stems from their deliberate choice to step away from that daily grind and to focus upon nothing but solving the problem at hand.  

As much as I would like to take all the credit for helping teams to make “months of progress in a couple of days”, it is at least equally as important that the teams escape from their office, set their cellphones on stun, and fully commit to collaborating and creating.

The inherent value of single-tasking… of getting your small, dedicated team to:

F  – Forget all other responsibilites for a few days

O – (Escape) Off-Site to isolate yourself from distractions

C – Close your Calendar and fully engage

U – Unplug from the Web of emails, texts, and social media

S – Spend quality time ideating, iterating, creating, finishing ONE thing

… this value cannot be overstated.

My personal commitment for 2019 is to leverage the many benefits of single-tasking and become more disciplined and focused to write regular blog posts.  

…And maybe to start exercising regularly again… once I finish binge watching Black Mirror on Netflix, of course. 

Also check out this great infographic from “The High Cost of Multi-Taking” from

Photo by Paul Skorupskas on Unsplash


Confession time. This past week-end, I watched Glengarry Glen Ross (the 1992 film adaptation of David Mamet’s devastatingly scorching Pulitzer prize winning play), for the 20th time.

Known mostly today for Alec Baldwin’s classic “coffee is for closers” speech, there is so much more to it.

I’ve long admired the astonishing logic and cadence to Mamet’s dialogue. It allows his characters to arrive in triumph at the ends of sentences in a way you couldn’t possibly have imagined. All served up with a crackling energy.

My favorite line is actually from Jack Lemon’s character Shelley Levene. He’s a salesperson, schooling the office manager, and he dispenses the following wisdom: “You can’t learn it in an office . . . you have to learn it on the streets. You can’t buy it. You have to live it.”

I love that line because it reminds me that such a huge part of Upstream’s success is due to the individual nerd-fests we all have for ideas.

Our craving for new concepts, experiences, perspectives, and ways of life is a big part of what drives us forward. It serves as the fuel that ignites our creativity.

Paraphrasing Mamet’s Shelley Levene, “creativity doesn’t happen in a cubicle or a conference room. It happens inside the moments of everyday life. It’s experiencing something new (in the streets) that triggers the spark.”

What do YOU do in your free time? Because whatever it is, you can be sure it is shaping your craft one way or another.

I remember once seeing a brilliant Twitter profile that simply said under the name: “Observer Believer.”

Yes, exactly!

It is precisely our job to observe the world . . . and distill what we are seeing, so we can add value to everything we deliver to clients.

But to make sure you never lose touch, the key is to learn from actual human beings, instead of learning from ads. In other words, why trust third-hand sources?

When folks interview here, instead of asking “what are your favorite Brands,” we like to ask “Who are your favorite minds . . . who are your favorite thinkers?”

That’s where the inspiration lives. And that’s why we bring together what we’ve learned in group-settings.

It’s only when there is a blend of your unique thinking and strategy with that of partners and collaborators, that the work begins to exceed expectations.

As we always say in our InnoVision™ Sessions, the point isn’t to have the best idea . . . the point is to get to the best idea.”

How Real Is Your Highlights Reel?

“Social Media is your highlights reel.” That’s a quote from Nick Foles following his Super Bowl victory. Pair that with a recent viewing of Black Mirror (the British science-fiction series in which one terrifyingly plausible episode reflects a world in which your true social status is determined by how many virtual “likes” you receive), and you’ve got the perfect illustration of how pervasive social media has become in our everyday personal and work lives.

Our social personas can also paint a glorious life that’s not quite reality. Good or bad, Social Media has become the go-to way to offer opinions, to connect with friends and clients, and to view funny videos, but it goes deeper than that.

This got me thinking about where you draw the line in your business and personal life when it comes to Social Media. I know many clients personally, and I enjoy seeing their vacations, family pictures, etc. It helps me feel more connected on a personal level.

I still consider myself a Photographer, so I like to post pictures of landscapes, family, travel, and even lost dogs. I have about 40 thousand photos in my camera roll, so I like to share. The down side is that I sometimes get comments like “it looks like you’re always on vacation.” This type of misperception gives me pause as to whether I should continue to post. It also raises questions for me as a business owner.

What is the impact on personal or business relationships when Social Media posts inadvertently create false perceptions about your standard of living or political leanings? Where’s the sweet spot? I can assure you I’m not “always on vacation.” :

I’ve decided that I will continue to post photos or an opinion about a movie or an occasional news article, because that’s the way I see the world. I’ll let the perceptions fall where they may.

These days, politics drives a lot of the content on FB, so I purposely try to steer clear of the negativity (although I may have a weak moment here and there). Does that mean I’m avoiding important issues or selling out my beliefs? Not really. That’s because I never built friendships based on who people voted for, or their income, or if they made a living driving a truck or being a CEO, anyway.

Bottom line, you may think you know someone because of the Social Media profile they’ve created, but if you look beyond, they probably deal with the same day to day issues that you do, and their “highlights reel” may just be a way to reflect a virtual escape from the more mundane aspects of everyday life.

Promises. Promises.

Welcome to February, and the cooling ashes of New Years Resolutions that often go along with it.

I recently overheard someone say “Why set a goal for yourself when you can make a promise, instead?”

This is kind of a kissin’-cousin to the old bromide: “Goals are particulars, but promises are proclamations.”

When you consider your co-workers and client-partners, don’t you think goals more often come across as a little “squishy,” when compared to promises? Or at least “goals” can be more ambiguous with a built-in trap door to escape accountability.

I think that’s why the best leaders don’t just say “Trust me” . . . instead, they say “I will earn your trust through my actions. Just watch!”

The best “Workplace Families” make promises to each other and challenge themselves to keep them, or even exceed them.

What’s better than over-delivering – whether it’s a promise or a weather forecast? And what’s worse than under-delivering on either one?

Yes, with so much to do and so little time to get it done, conflicts can arise and tough decisions have to be made. I suppose that’s why you can lose as much hair as you lose sleep, in any given week!

But when we exceed what was promised for our clients, they become raving fans! And they, in turn become our Marketing Department, by talking us up on Social Media, in the hallways, and around the water cooler.

Have you ever been so loyal that you would drive out of your way or spend extra time in line because that particular place always makes good on their promises? I’ve seen you patiently waiting at the Genius Bar . . . those places you return to over and over again, while telling everyone else all the reasons why they should go there, too.

As long as you’re not the commercial that is better than the actual experience, you’re fine.

Reminds me of the time I took my wife to an over-hyped restaurant for a special occasion, and as I was leaving, the Hostess asked: “How was your meal?” And I said: “My compliments to the menu photographer!”

Let’s all agree to do what we can to ensure that the “meals” we’re serving up, match (or exceed!) the beauty of the photography.

Just think of it as the secret to turning your bouillabaisse into your fan base.

Food for thought. And that’s a promise.

Bon appetit!

The Art of Collaborative Creative


Over the past few years, I’ve had a growing passion for writing. As a guy who spent most of my early years labeled as the “math nerd” (which, to be fair, is still a fairly accurate descriptor), I have truly enjoyed stepping out of the numbers as a blogger and the published author of a book.

To this point I have largely constrained myself to non-fiction. There is plenty of room for creativity here, but it is still relatively safe as I am playing within the sandbox of innovation that I’ve lived and breathed throughout my professional career. My new goal is to do some fictional work, and to push myself to a whole new level of risk-taking and imagination. While it is a thrilling proposition, it is daunting. And finding the time to further hone my skills, is proving to be elusive at best.

While it has taken me 41 years to start this process, my 12-year old daughter already is finding ways to build her own creative writing skills and has several projects in the works. And, as the apple doesn’t fall far from the tree, her primary roadblock is the lack of time as well.

So to address both our creative inkling and our motivational downfalls, she and I have started a collaborative project to spur each other to write every day. She developed a new fictional adventure story-starter and spent ten minutes crafting the opening. She then passed it to me, and I spent ten minutes of my own building the tale from there. And so it has continued. Each day, we spend no more than ten minutes continuing the story, adapting to the twists and turns that the other introduces, setting up new directions for the other to pursue, and diverging into a narrative web that is far richer and much different than either of us could have imagined at the beginning.

Seeing the story evolve is fascinating, and both of us are amazed with the different elements that the other adds. We both had some pre-conceived notions of how the story would evolve and some of those have come to fruition and some have been abandoned outright. Of course, there are elements that each of us would have done differently, but in these divergent stages we have embraced the varying directions and continued to encourage each other to push boundaries and introduce surprises.

We have now reached the more difficult phase of the project. Driving to a conclusion. When we were diverging, it worked wonderfully to independently innovate and to build and take our project in various directions. But now we are finding that it is necessary to collaborate a bit more on where we want this story to end. We are still allowing for the independence and freedom along the journey of writing, but are needing to work together to chart an ultimate destination. Otherwise, we will find ourselves diverging endlessly or losing motivation as one or the other’s vision begins to dominate the final reveal.

Back to my comfortable world of innovation now… I find this process a sharp parallel to a lot of the work I do with teams in developing new-to-the world ideas and products. You’re not alone if you are currently fighting so many business fires that carving out time to focus on innovation is challenging. And when teams do make that investment in the upstream work, often they converge too early, which fails to allow an idea to pass through all members of the team to diverge, to build, and to grow. The ultimate goal must be to both embrace and to accept a range of possibilities early on, but also to elevate and to align on the best holistic solution at the end.

Whether writing a book or growing an idea, this back-and-forth of open divergence and collaborative convergence is key to maximizing the innovation while making choices to ultimately complete the project. I’m excited to continue authoring this new fictional adventure with my daughter, and will be curious to read (and to share) how it ends. The best part of this collaboration is, there’s no need for a spoiler alert!

Note: In researching the topic and images for this blog, I learned that the name for these cooperative techniques for writing and drawing are referred to as “Exquisite Corpse”… developed by French surrealists. I think my daughter and I will stick with calling it “Collaborative Writing”.